1965 Buick Riviera Nailhead

G eneral Motors was faced with a monumental challenge in the 1960s – how to compete with the popular Ford Thunderbird. The answer came in the way of the Buick Riviera, which GM stylists described as a cross between the luxury of a Rolls Royce and the performance of a Ferrari.

Although some might have difficulty imaging the Riviera as such an offspring, Buick’s answer to the Thunderbird was a hit then and continues to gain in popularity among auto enthusiasts today.

Somewhat small in comparison to other GM products of the period, the Riviera is powered by Buick’s “Nailhead” engine – a 401 cubic inch power plant that produced a healthy 325 horsepower and even healthier 445 foot-pounds of torque. While not a boulevard bruiser, it had plenty of get up and go, and was capable of more than 125 mph, as well as having a sumptuous interior to boot.

Its mix of razor-sharp fender lines and abundant curves give it a pleasing shape, and its front end treatment is futuristic, even today. Interestingly, a number of these cars, because of their cool factor, are finding a place among customizers who like to lower the cars and personalize the rides with special wheels and paint.

Also in 1965, Buick added a Gran Sport option, which included a 360 horsepower engine, with a Posi-Traction rear axle, a package that gave the Riviera a lot more oomph and street respect.

Expect to pay anywhere from $18,000 to $37,000 for a well restored example, with an exceptional history.

-Wayne Lawrence.

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Buick Riviera

Buick Riviera

1965 Buick Riviera Nailhead: Clamshell headlights, razor-sharp fenders and 445 foot-pounds of torque.

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