MINI Crossover Concept
W ith this fourth body variant—after the classic two-door, convertible and Clubman—consider MINI’s new Crossover Concept the company’s next logical design step, a not-so-MINI MINI, if you will.
Sized and positioned just above the Clubman, the AWD MINI Crossover Concept will likely be released with a Crossman nameplate, and is intended to attract what parent BMW has identified as a market of drivers who enjoy the individuality and iconic styling of the brand but require enhanced versatility over other MINIs’ limited capabilities.
To that end, the Crossover Concept is the first MINI measuring more than four meters in length and the first with optional AWD technology, both of which make it a viable option to many more potential customers. Some of whom may even be full-grown adults. -JR
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